In my last blog post, I talked about a number of ways to get short-term customers to become long-term clients. The difficulty is attracting the attention of your niche audience in the first place.
If you haven’t been paying enough attention to the visual aspects of your marketing, I want to review a few essentials that could help get you even more traffic, and potential customers.
Supporting Images Everywhere
These days, a webpage or blog post doesn’t really look complete without a supporting image to give the visitor to that page a quick glance at what the content will be about.
When I was studying journalism, I learned the 100-70-50-30-10 rule. 100% of readers will look at the headlines, and the pictures. Based on what they see, 70% of them will read the first paragraph of the article, 50% the second, 30% the third, and 10% the fourth. So you need to grab their attention as best you can right from the outset.
The same is true of digital content. If you’ve ever seen an image and/or headline that made you click over to another page, you’ll know what I mean. In fact, the entire trend of what is termed curated content is based on this principle.
Content curation is all about sorting through large amounts of niche-related content on the web and presenting the best posts in a meaningful and organized way. By curating content, you are offering readers more of what they are looking for, from top sites, quickly and easily.
Reddit and StumbleUpon will let you curate headlines and images, and share them on your social networks as well. On Reddit, you can search for specific types of content to curate, such as images and infographics. Curating will make your own site visually appealing without having to create everything from scratch.
Sharing on Social Media
Almost all of the main social networks allow images. It’s just a case of which networks make the images more prominent that others. Pinterest, for example, is dominated by images (or pins) that are pinned to a virtual pin board. Statistics show that the audience is around 75% female and 50% have bought something they saw on a board, at an average spend of around $45. If you’re looking to tap into this consumer demographic, start gathering your images.
Facebook encourage images; in fact, you must have an image to participate in their ad network. Google+ and Tumblr also allow for attractive images. Twitter has recently started permitting them as well, though I find the interface a bit clunky. Don’t forget Snapchat and Instagram.
Turn your PowerPoint presentations into shareable decks, jpgs and videos, all in minutes, with the Save As feature of your program. Upload your decks to SlideShare.net, now owned by LinkedIn, and see how it can boost your traffic. Use the share buttons to spread the word, and the embed code to show the slideshow at your own site or blog.
YouTube is the #3 website in the world. Video is a golden marketing opportunity. Camera shy? Save your decks as videos and upload them to YouTube. Then use the embed code to show the videos on your site without having to worry about them taking up large amounts of storage space. I will discuss video in more detail in my next post.
Add visuals to your digital marketing mix and see what a difference they can make to your traffic and profits.
Until next time,