Many marketers spend so much time trying to build their brand and promote products that they lose sight of the fact that they are dealing with human beings. Every person has their own unique perspectives, opinions, motivations, and stories to tell.
One of the main reasons why social networking and blogging have taken off so rapidly in the past few years is that they offer unprecedented opportunities to share and connect, to hear, and be heard.
Blogs have given a voice to those who never imagined they could create a gorgeous website. Social media has allowed people to connect in unique ways, and new business and personal opportunities are opening up all the time.
Here are a few suggestions for helping your brand fans share experiences.
Create a Top-Notch Niche-Related Blog
A niche blog can soon become the focus of a great deal of niche activity, with a range of contributions from motivated users.
Allow guest bloggers to contribute. Turn on the commenting feature on your blog and your YouTube pages. Just be prepared to moderate comments as needed.
Use Plugins to Create Attractive Special Features
One of the great things about WordPress is how many plugins they have that can help you transform your ordinary blog into a niche magnet. If there aren’t already discussion boards, forums, and article banks related to your niche, use the available plugins to create them. Announce the new features to your email marketing lists and on social media, and see how much user-generated content your fans will create.
Social Network Product Pages
Facebook and Tumblr are ideal places to create special product pages where users can interact in relation to a particular product or service. Ask for reviews, hints and tips by real customers to help others. Create your own Frequently Asked Questions list and get them to contribute.
Give Fans Access to New Releases
Give your fans access to beta editions of your new releases. Let them take each new product for a test drive, so to speak, and give you feedback. Make adjustments as needed.
Ask for Reviews, Testimonials and Endorsements
Once they have tested the beta versions, ask them to review these items. The user gets to share their experiences, and you get valuable marketing material.
Survey Your Audience Regularly
They will be able to share opinions and appreciate the fact that you are taking the time to ask for their feedback. There are many ways to survey your audience, from email to survey programs and even social media.
Similar to surveys, ask your audience questions and use the responses they give as the foundation for your new marketing initiatives.
If there is no group on Facebook related to your niche, create one. In relation to your brand, create a closed group and issue invitations as needed.
Get your audience to contribute content to anthologies and compilations, articles and more. Give credit for outstanding contributions with a shout-out at the end in an acknowledgments section.
One of the most powerful marketing tools in the past couple of years has been marketing with stories. Storytelling is a very intimate human activity, as we share parts of ourselves with others.
All the stories will basically answer the same question: “How has your life changed for the better as a result of using the product?”
Tap into the needs of your niche with user-generated content and see what a difference it can make to your sales and brand perception.
Next time I will talk about connecting with your target audience through some of the amazing new technology that is already here, or will soon become available.
Until next time,