In my last blog post, I talked about the importance of great visuals in marketing your business online and driving the kind of traffic you need to earn a steady stream of income. At the end, I mentioned the importance of video in a modern marketing mix. Today I want to talk a bit more about how to entertain with videos as you provide what customers want.
If you’ve ever seen an infomercial, or purchased something as a result of watching one, you will get an idea of how powerful a selling tool it can be. You are educating and entertaining all at the same time.
The presenter usually shows a problem and offers a solution. Or the infomercial might demonstrate the many uses of a convenient product most people would not want to miss out on because it would make their life so much easier. And they can get this all for only $19.99 – or buy two for the same price, just pay shipping and handling.
Sound familiar? TV infomercials all use the same pricing and formula because they have been proven to work.
You can create similar videos yourself for almost any product or service you are selling, demonstrating the features and benefits of the item. With computer screen capture programs like Camtasia, you can record how-to videos and demonstrations of software and more.
Don’t have an item that’s very visual? Interview experts, or get someone to interview you.
Don’t want to appear on screen? Create a great webinar, make it seem interactive with common questions and answers, and use it online to show your audience what you have to offer.
Now that you understand the essential principles of video as infomericals, no matter what their length, it’s time to create videos and upload them. The obvious place to start is YouTube, the #3 website in the world and a subsidiary of Google. YouTube is not just a video sharing site these days – it is a massive search engine with ads.
It also works the other way. When Google delivers the top 10 or so items in relation to a keyword on their search engine results pages (SERPS), they will give preference to videos hosted at YouTube.
Twitter is become a popular social networking site which allows users to publish, or tweet, content that is no more than 140 characters long. Their sister site, Vine.co, is worth checking out because Vine is to video what Twitter is to marketing content.
You are allowed 6-second snippets only, enough to engage and entice your target audience. Teen sensation Hayes Grier has more than 4.3 million followers. The secret to success on all video sites is consistently posting high-quality, interesting content.
Streaming Video Apps
Two popular new apps that allow you to stream video live to your followers are Periscope and Meerkat. If you want to create buzz about a product, service or live event you are hosting, these are ideal.
Other Video Sharing Sites
Flickr and Instagram also allow short videos in addition to images. Build out your offerings with short, sharp, keyworded videos.
Facebook Video Ads
Facebook has always allowed videos, but their video ad opportunities are booming. I’ve had some good results with these, even higher converting than my ads with good images.
Google AdWords Video Ads
Google now allows video ads and will show them on their search engine results pages.
Start making your own videos and see what a difference they can make to your traffic and profits. And look out for my next post, in which I will discuss how to personalize your user’s experience through digital marketing.
Until next time,