Category: Uncategorized

Wrapping It Up

In this series, I have outlined the basics regarding digital marketing: what works, and what changes are coming down the pipeline in the next few years that are worth keeping an eye on. Digital marketing this year will be a combination of the strategies I have discussed throughout this series: …

How Location-Based Technology Helps Make Real-Time Connections

Now that you know the basics about connecting with your niche audience at a range of touchpoints, it’s time to look at some of the hottest new trends in digital marketing: location-based technology, including wearable technology. Location-Based Technology Many people carry their smartphones, and a whole new generation of wearable …

Help Your Brand Fans Share Experiences

Many marketers spend so much time trying to build their brand and promote products that they lose sight of the fact that they are dealing with human beings. Every person has their own unique perspectives, opinions, motivations, and stories to tell. One of the main reasons why social networking and …