In my last blog post, I talked about how to personalize content in a range of ways in order to build relationships. Several readers asked me if there were any fast ways to do this. The answer is yes, if you put your customers’ needs first instead of your own.
Get Rich Quick Is a Sure Way to Go Broke Fast
Many new business owners are so excited at the idea of starting their own business and making money online that they don’t do their research to find out if they are planning to work in a profitable niche, with a steady supply of hungry customers willing to pay money for solutions that really work.
Get to Know Your Prospects
Take time to get to know your prospective customers through what they are doing and saying online, where they are geographically, and so on. Discover their typical age, level of education and income, gender and more.
There are several ways to do this. One is to ask, in a survey. However, people have become a good deal more wary about internet security and not giving away too much personal information.
Another is to go to the blogs, discussion boards and forums they visit and learn about their “pain points,” that is, what they are struggling with most in their niche. Then create content, both free and paid, that meets their needs.
Use Your Analytics
Once they come to your site, you will be able to learn more about them thanks to your analytics programs. Google Analytics can sometimes give too much information. If you want a fast tool that will give you details about each visitor who clicks on a page, try CrazyEgg. It can give you a wealth of information in an easy-to-read visual format, and lets you download the data to Excel.
Be More Mobile-Friendly
Check your analytics to see how many people are consuming your content on mobile devices. Make sure your site or blog is mobile friendly. Track which are your main referral sites and market on them more.
Create a Must-Have App
You might think there is an app for everything these days, but if you can come up with an app related to your business that they will use often, and that you are willing to update regularly with new features and data, your target audience can literally start to take you everywhere with them.
Use Their Location
If you are a bricks-and-mortar business, make the most of geo-targeting opportunities. Build out your profile at Google My Business and get loyal customers to write reviews. Start conversations on your Google+ page and host regular hangouts – that is, online webinars. All of this content will be mobile friendly and can therefore be consumed anywhere. It is also ideal if your customer is outside of their home and looking for a great café, clothes store and more.
Nurture Local Destination Sites
Use Re-Targeting Software
Re-targeting will show your ad campaigns in a range of sites to try to get people to buy. For example, if you search online for Disney Cruises and then start to wander around the internet, you will soon see a range of ads for Disney cruises.
Connect with your target audience while they are on the go, using automation because you too are on the go, and see what a difference it can make to your profits.
Look out for my next post; I will be discussing how to give your brand fans more of a voice.